SEO news & latest updates
Short, curated updates: Google algorithm and policy changes, Search Console features, AI Overviews and AI Mode, and notable SEO software releases. Each item links the primary source and says what it means for your site.
Last updated
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Sep 24, 2026 · Feature / SERP Change
Search Console Now Reports Lens and Circle to Search Traffic
A new multimodal filter in Search Console shows traffic from Lens, Circle to Search and image uploads in the Performance and AI reports.
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Sep 18, 2026 · Feature / SERP Change
Google Tests AI Topic Overviews Inside Discover
A new Discover test called Dive deeper shows an AI-generated topic overview with links to related stories instead of sending the tap straight to a publisher.
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Aug 28, 2026 · Google Says
Google Splits Site Reputation Enforcement at the EEA Border
From August 30, a site reputation manual action changes search results for users outside the European Economic Area, but not for users inside it.
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Jul 14, 2026 · Feature / SERP Change
Google Adds AI Image Generation to AI Overviews
Google is rolling image generation into AI Overviews with its Nano Banana model and rebuilding the Images homepage as a personalized gallery.
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Jul 13, 2026 · Algorithm Update
Unconfirmed Google Ranking Update Around July 11
Rank-tracking tools spiked around July 11 in what Barry Schwartz dubbed the 7-Eleven update. Google has not confirmed anything.
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Jun 29, 2026 · Feature Update
Google AI Mode Passes 1 Billion Monthly Users
At I/O 2026 Google said AI Mode now has over one billion monthly users, runs on Gemini 3.5 Flash, and is expanding to nearly 200 countries.
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Jun 23, 2026 · Product Update
SEO Worth Is Live
SEO Worth is live with free SEO tools, practical on-page guides, and curated search news, starting with a SERP snippet preview.
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Jun 3, 2026 · Feature / SERP Change
Search Console Now Reports AI Overviews Impressions
Google launched dedicated Search Console reports for impressions in generative AI features, with separate views for Search and Discover.
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Jun 2, 2026 · Algorithm Update
Google's May 2026 Core Update Has Finished Rolling Out
Google's May 2026 broad core update started on May 21 and was marked complete on June 2, taking about 12 days. It is not a penalty.
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May 15, 2026 · Google Says
Google: Optimizing for AI Search Is Still SEO
Google published a guide for its generative AI features. John Mueller: SEO best practices remain foundational, no separate AEO strategy.
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Feb 4, 2026 · Data / Study
Ahrefs: AI Overviews Cut the Top Result's CTR by 58%
An Ahrefs study of 300,000 keywords found AI Overviews correlate with a 58% lower clickthrough rate for the top-ranking page.